towpath — horizontal lockup Towpath Built on the water
Towpath About A small UK company Cambridge · est. 2025
A note from the people behind the products

A small company,
making practical software
for small businesses.

Built on the water · Aiming for the stars
No. 01 The story How a narrowboat became a small UK SaaS estate

It started
on a narrowboat.

No press release, no incubator, no investor deck. A laptop on a fold-down table, a marina that needed help with its bookings, and a kettle on the stove.

Hamish started Towpath from a boat on the Grand Union Canal. He had a background in software and a year of running the small things that keep a marina afloat: bookings, invoices, the wrong VAT rate, the customer who only ever pays by cheque. The off-the-shelf software was either too clever or too dear, and the spreadsheets were quietly losing money every Saturday.

So he wrote the bit he needed first, then the next bit, then the one after that. Other operators around the network asked if they could use it. Then operators in different lines of work asked the same question with different words. Towpath Digital is the small UK company that grew out of that pattern, a constellation of practical products that share one brand, one ethos, and one promise: cheap to start, polished to ship, and built to run with as little manual effort as possible.

We are still small. We are still in the UK. We are still on the water more days than not. We intend to stay that way.

We do not want to be the biggest UK SaaS estate. We want to be the most thoughtful one. The one where every product feels like it was built by someone who would be embarrassed to ship anything else.

Hamish Lowry-Martin Founder, Towpath Digital · Cambridge
No. 03 How we work Small team · AI does the heavy lifting · humans handle the exceptions

A small team,
doing things properly.

We are not trying to be the biggest UK SaaS estate. We are trying to be the one where everything feels like it was made by someone who would be embarrassed to ship anything else.

I. Small team

Tiny on purpose.

Two founders, a small circle of skilled friends, no growth-hacking and no growth-at-all-costs. The team is sized to the work, not to the next fundraise.

II. AI does the heavy lifting

Drafted fast, by software.

The boring 80% of a product, the directory entries, the templates, the boilerplate, the migrations, gets drafted in hours by AI tools we know inside out. That is where the leverage is.

III. Humans handle the exceptions

Polished by hand, before it ships.

A real person reads every line that reaches a customer. Names, prices, edge cases, anything with a person on the other end. We sell the polish, not the AI.

IV. The product runs itself

Built to need us as little as possible.

Once a product is live it should run with very little hand-holding. We email customers only when something actually needs a human. No nudge campaigns, no dashboards begging for attention.

No. 04 What we believe Four positions we are not going to argue out of

A few things we are not
going to argue out of.

These are positions, not slogans. If they ever stopped being true we would say so plainly, in the same place we said them in the first place.

Your data is yours. Always.

We are a data processor, not a data harvester. We process your data on your behalf to run the software you pay us to run, and that is the end of it. We do not enrich, resell, share or model on it.

Data ethos · GDPR data processor, not controller

Built with the common good in mind.

We lean on the Economy for the Common Good framework: a business is judged by the good it does for the people it touches, not only by what it returns to its owners. As we grow we intend to give back, plainly and publicly.

ECG-aligned · the framework, not the marketing

Plain prices,
plain English.

Published numbers, no asterisks. UK English, no transatlantic marketing voice. No "request a quote" walls, no growth-hacker copy, no "amazing", no "discover". If a sentence sounds like a webinar invite we delete it.

Editorial standard · sentences that earn their place

Built by people,
in the UK.

Real people, with real first names, who pick up the phone when it rings. The customer support, the bug fixes, the polish on the AI's drafts, the late-night migration: all done by the same small group in the UK. Not outsourced, not chatbotted, not pretended.

The team · Cambridge + the network · a growing circle
Footnote We are not actively raising. If you are an aligned investor or a partner with a UK SMB community, we are open to the right conversation. Investors & partnerships

Built by people,
in the UK. Get in touch.

OfficeTowpath Digital Ltd
Cambridge, United Kingdom
Co. no.16913912 · VAT pending